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Kaleidoscope -Leaders' Views

SHOPELECT - India's largest online market place for Electrical Products

Mr. Rohit Anand
CMD
Shop Elect Pvt. Ltd.


Start of Business	:	01-Jan-2015

Business website	:	www.shopelect.com

Main Product Lines	:	Buying and Selling the electrical products of categories Switchgears, Cables, Lighting, Motors, Automation, Engineering. We have a registered vendor network across India from whom we source and sell it to the customers buying from our portal.

‘Star’ Product /State-of-the Art Design/Front-running Product	:	Our star service is Get Instant Quote, Check Pan India Availability and 3 Days Reverse Auction. Buyer can save time and money by buying through our portal. They can be assured of Genuine products as we have Bureau Veritas as our Quality Check Partner and also they don’t have to worry about on-time delivery as we have Mahindra Logistics as our logistic partner. Buyer can get instant quote from our existing list of vendors or if he has time then he can opt for reverse auction and get even better competitive price.

Quality credentials of products (ISO/ CE/UL /CSA/RoHS etc.)	:	Buyer can get product quality check done by Bureau Veritas who is our Quality Check Partner. We are also ISO 9001 certified.

City & Country of factory and Head Office	:	Mumbai,India

Names of locations of branch offices	:	Currently no branch offices. Everything is handled from HO.

Main countries of business operations	:	India, China, Africa, Middle East

Major market segments for products	:	Real Estate, Electrical Contractors, Distributors

Summary

ShopElect is India's largest online store of genuine industrial suppliers. 100% genuine products of best brands are sold with 45 days money-back guarantee. ShopElect has a global network of panel builders, contractors, consultants, dealers & manufacturers. With over 1.5 million products, ShopElect offers single window solution for sourcing.

Jitendrakumar Kataria,
Managing Director

Journey of Beckhoff India- Since 2007…

First approach to the Indian market was back in 2001 when we got a contact to our first partner, Inteltek Automation. At that time, we had very limited knowledge about India and the India Automation industry. Through our partner, we got a first insight to the Indian market, made the first steps, and had the first success in business. It became clear to us that the Indian industry is developing rather quickly and that there was an evident openness and demand for innovative technology from Germany Over the years, we saw some progress in business but also identified that the Indian manufacturing Industry have huge engineering talent and resourceful engineers who are in search of right Automation technology tools and we need to invest more into the market with more dedicated focus , and provide more direct support (technical and commercial) to the industry. And this was possible with our partner concept. This, when we decided back in 2006 to open our own operations, as a subsidiary, with headquarters in Pune.

1. How has Beckhoff India evolved over the last decade? When you look back what is your view now?

We started in 2007 with an initial team of around 5 people. Luckily, we had with our founding Managing Director, Jitendrakumar Kataria, who worked in our Software R+D team in Germany, a young energetic MD with strong technical abilities and big talent to build-up a team and business. He, with the support of our experienced starting team made it happen to constantly grow our team, expand our reach to the vast geographical market. Within a decade 7 offices around India and a strength of 60 well trained and experienced automation engineers and supporting administration professionals has given Beckhoff India a solid foundation to our operations to take a leap further. We won the trust of industry with many business partners, users and service providers (formerly called as “customers”) joining the New Automation Technology mission in India., Building reliable business relationships with focus on technology, innovation & value addition as key ingredients, it is indeed satisfying and motivating looking back at the decisions taken & the path traversed.

2. What were some significant challenges you’ve had to overcome and how did you get past them?

The initial challenges were

As we had limited resources we were not able to provide services to our customer across India. Creating awareness about new automation technology concept, differentiating us from traditional automation products across different industry segments, reaching out to the end user industries and maintaining higher ethical business standards were other bigger challenges. Over the years we have now established our high performance standards and expanded our horizons to be within geographical reach of customers with 7 office locations across India that provide better & prompt technical support to our customer as and when demanded.

Servicing our products in India was not possible in the initial phase of business. Over the years we have developed a service Centre in Pune with accreditation Level S1 and we are able to provide speedy service to those in need.

Beckhoff is known for PC based control technology. Initially it was a big challenge to make customers understand this revolutionary technology and develop their confidence in the same. Over the years customers have gradually understood the value potential of PC based control and the acceptance level of the same is increasing across industry verticals The relevance of PC based Automation for Machine Control is also well received by industry because the new requirements viz. IoT, Industry 4.0, asset management can be met with PC based control which provides the right platform.

3. What was your vision & how do you see the progress of Beckhoff India so far towards this?

Our Vision was to Enable Make by India. We strongly believed in helping Indian equipment manufacturers to produce world class equipment’s using Beckhoff technology so that they can compete in the Global market. I would say we are pretty much successful in the same and still this work is in progress with our growing customer base in India.

4. How do you see the Indian Automation Business today and the future?

Beckhoff business in India is on continuous rise since inception. Thanks to our industry partners who have trusted us and our technology.

1. What were thoughts and philosophies for starting your business?

To convert the traditional industrial distribution business into a professionally managed, technology driven ecommerce organization using our 45 years of industry experience. We want to create India’s most impactful and customer centric digital ecosystem which transform electrical procurement and supply business that delivers ease, efficiency, speed for all stakeholders thereby creating highest value for all.

Q.	2. To what extent you feel having fulfilled your objectives today? Yes we have fulfilled our objectives in certain ways and still on the path of meeting it in entirety which will happen soon.

Q.	3. What according to you are your positive points towards growth and sustenance of your business? We are the aggregator of over 65 brands and 2.5 lakh products. We have a back office team who is expert in their respective field and is always prepared to make the customer journey hassle free.

Q.	4. What are your considerations/ideas when you develop and introduce any new product or concept? To create customer centric digital ecosystem which transform electrical procurement and supply business that delivers ease, efficiency, speed for all stakeholders.

Q.	5. What are your growth/expansion plans for next 5 years? In next five years we want to increase our customer base and vendor base and reach to 640 cr.

Q.	6. How do you foresee growth of your industry in next 5 years (a) in the country, and (b) internationally We are the niche player in the electrical industry so we are much focused and this will help us to meet our growth plans both nationally and internationally.

7. Do you have any activities in practice for improving performance, loyalty and retention of your employees? You may like to mention those here along with your experience.

We have introduced flexi timing and reduced work hours for the employees so that they can maintain work life balance and can become an asset for the company.

Q.	8. Would you like to mention about your CSR activities towards society? We conduct RWA activities and school connect programmes to increase the awareness of power saving, green energy etc.

9. Do you take up any specific actions and undertake activities for environment protection?

We recognizes the importance of protecting the global ecosystem minimizing our environmental footprint and reducing the use of natural resources by offering and encouraging business solutions in ways that support responsible and sustainable development. We are committed to continuous improvement of the environmental performance to mimimize the adverse impact on environment and we are encouraging our employees and business partners to do the same.

Views (3634)

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