Kaleidoscope -Leaders' Views
Presenting Innovative ways for product Promotion and Branding
Mr.Keshav Kekane
Managing Director
Vasudha IT Solutions Pvt. Ltd.
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Start of Business
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01/01/2010
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Business website
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www.vasudhasoftwares.com
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Main Product Lines
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: (a) Online Portal: ENEFINDER (www.enefinder.com), (b) Business Softwares – Seagull-Series, (c) Websites/Portals developments, (d) Marketing Consultancy
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‘Star’ Product /State-of-the Art Design/Front-running Product
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ENEFINDER, Seagull-Sales
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Quality credentials of products (ISO/ CE/UL /CSA/RoHS etc.)
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NIL
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City & Country of factory and Head Office
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Pune,India
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Main countries of business operations
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India, Europe, South East Asia, Middle East Countries
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Major market segments for products
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Power & Energy, Manufacturing Companies, Distributors, Suppliers
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Summary
ENEFINDER has completed 5 years in December 2015, and is now entering into a new phase. On this occasions, we have planned many new additions and changes in view of changing technology and to be in pace with the developments around us.
One such new change is this page. In these columns, you will have opportunity to read inner voices of industry leaders, who have carved a special and niche position for themselves due to their patient hard work and vision.
This section is not a normal interview of a person, but his views on surrounding and suggestions for its betterments. Each time, we plan to choose a new icon to share his views, and also give you some information about his organisation and activities as well.
I am sure, you will welcome this new feature and will love to read the thoughts from ‘Pathfinders of Industry’.
Thanks
ENEFINDER Team
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Jitendrakumar Kataria,
Managing Director
Journey of Beckhoff India- Since 2007…
First approach to the Indian market was back in 2001 when we got a contact to our first partner, Inteltek Automation. At that time,
we had very limited knowledge about India and the India Automation industry. Through our partner, we got a first insight
to the Indian market, made the first steps, and had the first success in business. It became clear to us that the Indian
industry is developing rather quickly and that there was an evident openness and demand for innovative technology from
Germany Over the years, we saw some progress in business but also identified that the Indian manufacturing Industry have
huge engineering talent and resourceful engineers who are in search of right Automation technology tools and we need to invest
more into the market with more dedicated focus , and provide more direct support (technical and commercial) to the industry.
And this was possible with our partner concept. This, when we decided back in 2006 to open our own operations, as a subsidiary,
with headquarters in Pune.
1. How has Beckhoff India evolved over the last decade? When you look back what is your view now?
We started in 2007 with an initial team of around 5 people. Luckily, we had with our founding Managing Director, Jitendrakumar Kataria, who worked in our Software R+D team in Germany, a young energetic MD with strong technical abilities and big talent to build-up a team and business. He, with the support of our experienced starting team made it happen to constantly grow our team, expand our reach to the vast geographical market. Within a decade 7 offices around India and a strength of 60 well trained and experienced automation engineers and supporting administration professionals has given Beckhoff India a solid foundation to our operations to take a leap further.
We won the trust of industry with many business partners, users and service providers (formerly called as “customers”) joining the New Automation Technology mission in India., Building reliable business relationships with focus on technology, innovation & value addition as key ingredients, it is indeed satisfying and motivating looking back at the decisions taken & the path traversed.
2. What were some significant challenges you’ve had to overcome and how did you get past them?
The initial challenges were
As we had limited resources we were not able to provide services to our customer across India. Creating awareness about new automation technology concept, differentiating us from traditional automation products across different industry segments, reaching out to the end user industries and maintaining higher ethical business standards were other bigger challenges. Over the years we have now established our high performance standards and expanded our horizons to be within geographical reach of customers with 7 office locations across India that provide better & prompt technical support to our customer as and when demanded.
Servicing our products in India was not possible in the initial phase of business. Over the years we have developed a service Centre in Pune with accreditation Level S1 and we are able to provide speedy service to those in need.
Beckhoff is known for PC based control technology. Initially it was a big challenge to make customers understand this revolutionary technology and develop their confidence in the same. Over the years customers have gradually understood the value potential of PC based control and the acceptance level of the same is increasing across industry verticals The relevance of PC based Automation for Machine Control is also well received by industry because the new requirements viz. IoT, Industry 4.0, asset management can be met with PC based control which provides the right platform.
3. What was your vision & how do you see the progress of Beckhoff India so far towards this?
Our Vision was to Enable Make by India. We strongly believed in helping Indian equipment manufacturers to produce world class equipment’s using Beckhoff technology so that they can compete in the Global market.
I would say we are pretty much successful in the same and still this work is in progress with our growing customer base in India.
4. How do you see the Indian Automation Business today and the future?
Beckhoff business in India is on continuous rise since inception. Thanks to our industry partners who have trusted us and our technology.
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1.What were thoughts and philosophies for starting your business?
There was no focused online web platform for products and services in the field of industrial Electrical, Electronics and Automation sectors globally. These segments were included as a part of entire market segments by contemporary platforms and hence missing a focus. Other mediums like print media, events & exhibitions are already present to cover these segments, but no online media. Hence, we decided to fill the gap. At the same time, we had planned to offer more user-friendly features, and some unique and special features never offered before. Our objective was to make our product – ENEFINDER – a meeting point of all people connected with the field of Energy and Power for knowledge, information and networking.
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2.To what extent you feel having fulfilled your objectives today?
We have nearly fulfilled the planned objectives. Our product – ENEFINDER - a web portal www.enefinder.com is nearly fully developed and launched with certain unique features. We are still adding few more features as a part of our continuous up-gradations.
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3. What according to you are your positive points towards growth and sustenance of your business?
We are ensuring that we are different than other contemporary platforms in terms of product features and marketing strategies. Our focus is on providing genuine and specific information to our network members and that too with quick search. At the same time, we provide complete transparency between buyers and sellers. We believe that more confidence level brings reliability and makes steady business growth.
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4.What are your considerations/ideas while when you develop and introduce any new product or concept?
During the development phases of ENEFINDER as well as our other Seagull-Series of softwares, we always have kept customer in focus, and have tried to give what is expected by a customer. At the same time, it is our endeavor that we offer something unique and unparalleled. Hence, customer finds it just what he has been searching for.
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5. Do you have any of the below stakeholders associated with you for a longer period? (Please mention their Number)
We are only a 5 year old organisation. But the customers we had in the first year are still with us at the same time; our service providers in the beginning of the year are same even today.
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6.What are your growth/expansion plans for next 5 years?
In next 5 years, we plan to reach out to more geographical areas by adding sales network and agents. Also, we have plans to bring out more features for ENEFINDER which presently are simply not available for customers. Similarly, we have planned some more software products to be developed and introduced to market during next 5 years that are a need of the industry.
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7.How do you foresee growth of your industry in next 5 years (a) in the country, and (b) internationally
We are into a software industry. This industry has very high growth rate and will continue to be so for next couple of decades, all around the world. This is due to immense advantages offered by softwares for doing businesses. With advent of new technologies and high speed communication, there is ever increasing need of softwares and online activities.
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8. What kind of bottlenecks you anticipate in your growth plans for next 5 years, and how you plan to counter them?
Software industry is undergoing rapid changes, where we see current technologies and practices getting irrelevant very fast. The real challenge will be to keep pace with these changes, foresee what will come beyond 5 years and decide our actions. This sometimes can have limitations of resources.
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9.How are your diversification activities?
We already have diversified into other software products. We have developed some standard software packages for Sales Monitoring, Projects Monitoring, Customer Support, ERP/CRM, Billing and Inventory software, Task Management Software, etc., and are being well received in the market.
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