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Kaleidoscope -Leaders' Views

Presenting Innovative ways for product Promotion and Branding

Mr.Keshav Kekane
Managing Director
Vasudha IT Solutions Pvt. Ltd.
Start of Business : 01/01/2010
Business website : www.vasudhasoftwares.com
Main Product Lines : : (a) Online Portal: ENEFINDER (www.enefinder.com), (b) Business Softwares – Seagull-Series, (c) Websites/Portals developments, (d) Marketing Consultancy
‘Star’ Product /State-of-the Art Design/Front-running Product : ENEFINDER, Seagull-Sales
Quality credentials of products (ISO/ CE/UL /CSA/RoHS etc.) : NIL
City & Country of factory and Head Office : Pune,India
Main countries of business operations : India, Europe, South East Asia, Middle East Countries
Major market segments for products : Power & Energy, Manufacturing Companies, Distributors, Suppliers

ENEFINDER has completed 5 years in December 2015, and is now entering into a new phase. On this occasions, we have planned many new additions and changes in view of changing technology and to be in pace with the developments around us.

One such new change is this page. In these columns, you will have opportunity to read inner voices of industry leaders, who have carved a special and niche position for themselves due to their patient hard work and vision.

This section is not a normal interview of a person, but his views on surrounding and suggestions for its betterments. Each time, we plan to choose a new icon to share his views, and also give you some information about his organisation and activities as well.

I am sure, you will welcome this new feature and will love to read the thoughts from ‘Pathfinders of Industry’.



1.What were thoughts and philosophies for starting your business?

There was no focused online web platform for products and services in the field of industrial Electrical, Electronics and Automation sectors globally. These segments were included as a part of entire market segments by contemporary platforms and hence missing a focus. Other mediums like print media, events & exhibitions are already present to cover these segments, but no online media. Hence, we decided to fill the gap. At the same time, we had planned to offer more user-friendly features, and some unique and special features never offered before. Our objective was to make our product – ENEFINDER – a meeting point of all people connected with the field of Energy and Power for knowledge, information and networking.


2.To what extent you feel having fulfilled your objectives today?

We have nearly fulfilled the planned objectives. Our product – ENEFINDER - a web portal www.enefinder.com is nearly fully developed and launched with certain unique features. We are still adding few more features as a part of our continuous up-gradations.


3. What according to you are your positive points towards growth and sustenance of your business?

We are ensuring that we are different than other contemporary platforms in terms of product features and marketing strategies. Our focus is on providing genuine and specific information to our network members and that too with quick search. At the same time, we provide complete transparency between buyers and sellers. We believe that more confidence level brings reliability and makes steady business growth.


4.What are your considerations/ideas while when you develop and introduce any new product or concept?

During the development phases of ENEFINDER as well as our other Seagull-Series of softwares, we always have kept customer in focus, and have tried to give what is expected by a customer. At the same time, it is our endeavor that we offer something unique and unparalleled. Hence, customer finds it just what he has been searching for.


5. Do you have any of the below stakeholders associated with you for a longer period? (Please mention their Number)

We are only a 5 year old organisation. But the customers we had in the first year are still with us at the same time; our service providers in the beginning of the year are same even today.


6.What are your growth/expansion plans for next 5 years?

In next 5 years, we plan to reach out to more geographical areas by adding sales network and agents. Also, we have plans to bring out more features for ENEFINDER which presently are simply not available for customers. Similarly, we have planned some more software products to be developed and introduced to market during next 5 years that are a need of the industry.


7.How do you foresee growth of your industry in next 5 years (a) in the country, and (b) internationally

We are into a software industry. This industry has very high growth rate and will continue to be so for next couple of decades, all around the world. This is due to immense advantages offered by softwares for doing businesses. With advent of new technologies and high speed communication, there is ever increasing need of softwares and online activities.


8. What kind of bottlenecks you anticipate in your growth plans for next 5 years, and how you plan to counter them?

Software industry is undergoing rapid changes, where we see current technologies and practices getting irrelevant very fast. The real challenge will be to keep pace with these changes, foresee what will come beyond 5 years and decide our actions. This sometimes can have limitations of resources.


9.How are your diversification activities?

We already have diversified into other software products. We have developed some standard software packages for Sales Monitoring, Projects Monitoring, Customer Support, ERP/CRM, Billing and Inventory software, Task Management Software, etc., and are being well received in the market.

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