Kaleidoscope -Leaders' Views

What were thoughts and philosophies for starting your business?

When Shenzhen Tieon Electronic Technology Co., Ltd. was established in 2001, I wished to “sell our products to Germany”. This was not just a young man's entrepreneurial dream; it was also an industry patriotic “ambition”. I simply believed that when our products were praised by the German, it would gain worldwide recognition. Later, this simple idea has evolved into the company's vision – “Be the world-class expert for power supply solutions.

To what extent you feel having fulfilled your objectives today?

I have developed the company into three eras: creek era, river era and ocean era. Creek era: the company only produces intelligent AC power system products for substation and makes the products be the Number one in china. From 2001 to 2009, we spent eight years for the basic realization of this goal. River era: the company will extend to the entire substation intelligent power solutions and peripheral products, gradually expanding to non-power sector. From 2010 to 2017, we plan to spend another eight years to achieve the Number One in China. We are on the way to achieve this aim; I hope can finish it according the plan.

What according to you are your positive points towards growth and sustenance of your business?

Technological innovation is our positive points, from 2001 to now, we already own 53 patents, including 17 invention patents, and apply for 5 patents per year on average.

Would you like to describe briefly your product range?

Our product range is intelligent power distribution system, mainly intelligent modules, AC power system, intelligent DC power system and intelligent AC-DC integrated power system, and intelligent power system.

Does your product range contain one or two niche or special products that have excellent USP over other manufacturers? If so, you may like to describe it?

Of cause, we have several special products have excellent USP over other manufacturers, for example, the product GQH-PB DC power system; it is the parallel battery power supply module and the microcomputer monitoring module R&D independently by our company, combining with the latest high-frequency soft switch technology and computer controlling technology. This system owns many excellent features such as efficient zero-current turn on and zero-current shutting rectification technology, concise and easy to understand display interface, complete intelligent operation management and excellent performance for the protection of multilayer, which greatly improves the stability, reliability and efficiency of the system.

What are your considerations/ideas when you develop and introduce any new product or concept?

Solve customer’s problems is our main idea for develop new product, when customer met problems during equipment using, we will collect and analyze those problem, and then we will make the suitable solutions for them.

Are you a Green Channel Supplier of your finished products to any customers?

Ontech make power supply solutions have high reliability in our customers’ mind. We supply the products as per our customer’s guidelines. We are green channel supplier to many of our customers.

What are your growth/expansion plans for next 5 years?

We plan the growth is 10% for each year in the next 5 years.

How do you foresee growth of your industry in next 5 years (a) in the country, and (b) internationally

Ontech products are widely used in China market now. Our products have managed to create confidence in Utilities and Industries that Ontech Products are at par with international brands. Even in international markets the perspective of looking towards Made in China products is facing transition. In international markets our products are well accepted.

National/local competition is mostly from business units that come up by copying a leading brand with less features, less quality and less price. Do you have experience of it?

Yes, some of our national competitors have been copying our new products - GQH-PB DC power system, but nobody can make it better than us. We will keep moving on the way of innovation and lead the team.

How you see the onslaught of international competition in your business segments?

No competition, no progress; although the competition give a big pressure for us, but it also push us grow up.

18. What are your suggestions and plans for countering such competition – both national and international?

Keep moving on innovation. We hope can always leading the technology development.

Would you like to mention about your CSR activities towards society?

In 2012, our company set up the Tieon fund, which provides help for difficult families, students, and seriously ill patients. Until now, we already helped many people.

Do you take up any specific actions and undertake activities for environment protection?

Tieon volunteer team founded in 2012, has been carrying out a series of volunteer activities for environmental protection, mainly in public areas for environmental protection propaganda and white trash clean-up.