Kaleidoscope -Leaders' Views
GEM Indonesia – The Leading Organizer Specialized in B2B Trade Exhibition
Ms. Metta Sari
Project Manager
PT Global Expo Management (GEM INDONESIA)
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Start of Business
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2008
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Business website
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www.gem-indonesia.net
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Main Product Lines
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Event Organizer
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‘Star’ Product /State-of-the Art Design/Front-running Product
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B2B Trade Exhibitions
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City & Country of factory and Head Office
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Jakarta,Indonesia
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Names of locations of branch offices
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No branches
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Main countries of business operations
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Indonesia, ASEAN
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Major market segments for products
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Solar Energy, Renewable Energy, Lighting, Electronics and Automotive
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Turnover growth % in last year compared to previous year
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15%
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Summary
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PT. Global Expo Management (GEM Indonesia) is a professional and leading organizer for international specialized trade exhibtions based in Indonesia. Since its establishments in 2008, GEM Indonesia has earned its reputation as success organizer to hold world-class trade exhibition in automotive, maritime, coating, port, electroniocs, ICT, palm, and commercial vehicle sector in Indonesia. With high motivation and hard work, GEM Indonesia has achieved great success in organizing several largest exhibition in Southeast Asia such as INAPA (The ASEAN’s largest auto parts, accessories, and equipment exhibition), IIBT (The ASEAN’s largest bus, truck, and component exhibition), INTRONICS (Indonesia’s major Electronics show), INALIGHT for lighting section, Solartech for solar power industry, INAMARINE for marine and shipbuilding sectors, and INAGRITECH for agriculture sector.
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Jitendrakumar Kataria,
Managing Director
Journey of Beckhoff India- Since 2007…
First approach to the Indian market was back in 2001 when we got a contact to our first partner, Inteltek Automation. At that time,
we had very limited knowledge about India and the India Automation industry. Through our partner, we got a first insight
to the Indian market, made the first steps, and had the first success in business. It became clear to us that the Indian
industry is developing rather quickly and that there was an evident openness and demand for innovative technology from
Germany Over the years, we saw some progress in business but also identified that the Indian manufacturing Industry have
huge engineering talent and resourceful engineers who are in search of right Automation technology tools and we need to invest
more into the market with more dedicated focus , and provide more direct support (technical and commercial) to the industry.
And this was possible with our partner concept. This, when we decided back in 2006 to open our own operations, as a subsidiary,
with headquarters in Pune.
1. How has Beckhoff India evolved over the last decade? When you look back what is your view now?
We started in 2007 with an initial team of around 5 people. Luckily, we had with our founding Managing Director, Jitendrakumar Kataria, who worked in our Software R+D team in Germany, a young energetic MD with strong technical abilities and big talent to build-up a team and business. He, with the support of our experienced starting team made it happen to constantly grow our team, expand our reach to the vast geographical market. Within a decade 7 offices around India and a strength of 60 well trained and experienced automation engineers and supporting administration professionals has given Beckhoff India a solid foundation to our operations to take a leap further.
We won the trust of industry with many business partners, users and service providers (formerly called as “customers”) joining the New Automation Technology mission in India., Building reliable business relationships with focus on technology, innovation & value addition as key ingredients, it is indeed satisfying and motivating looking back at the decisions taken & the path traversed.
2. What were some significant challenges you’ve had to overcome and how did you get past them?
The initial challenges were
As we had limited resources we were not able to provide services to our customer across India. Creating awareness about new automation technology concept, differentiating us from traditional automation products across different industry segments, reaching out to the end user industries and maintaining higher ethical business standards were other bigger challenges. Over the years we have now established our high performance standards and expanded our horizons to be within geographical reach of customers with 7 office locations across India that provide better & prompt technical support to our customer as and when demanded.
Servicing our products in India was not possible in the initial phase of business. Over the years we have developed a service Centre in Pune with accreditation Level S1 and we are able to provide speedy service to those in need.
Beckhoff is known for PC based control technology. Initially it was a big challenge to make customers understand this revolutionary technology and develop their confidence in the same. Over the years customers have gradually understood the value potential of PC based control and the acceptance level of the same is increasing across industry verticals The relevance of PC based Automation for Machine Control is also well received by industry because the new requirements viz. IoT, Industry 4.0, asset management can be met with PC based control which provides the right platform.
3. What was your vision & how do you see the progress of Beckhoff India so far towards this?
Our Vision was to Enable Make by India. We strongly believed in helping Indian equipment manufacturers to produce world class equipment’s using Beckhoff technology so that they can compete in the Global market.
I would say we are pretty much successful in the same and still this work is in progress with our growing customer base in India.
4. How do you see the Indian Automation Business today and the future?
Beckhoff business in India is on continuous rise since inception. Thanks to our industry partners who have trusted us and our technology.
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What were thoughts and philosophies for starting your business?
• GEM Indonesia was established to introduce Indonesia globally and vice versa.
• GEM Indonesia previously was an exhibition agent, yet later in 2009 became an event organizer specialized in B2B trade exhibition in Indonesia and it focuses on automotive, energy, agriculture, and maritime sectors.
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To what extent you feel having fulfilled your objectives today?
80% of chance to expand the business in Indonesia is still widely open especially in energy sector.
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What according to you are your positive points towards growth and sustenance of your business?
We are able to support Indonesia through our business sectors in exhibition and to boost Indonesia economy. GEM Indonesia started the company as the agent who organized a small group of companies which would participate as the exhibitors, not the one who hold the exhibition yet. Because of the persistance, hard working, and teamwork, GEM Indonesia transforms as the event organizer for B2B trade exhibition. The exhibition grows bigger and stronger because GEM Indonesia prioritizes the clients’ trust and always improve as well as strive for the excellence.
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What are your considerations/ideas when you develop and introduce any new product/Service or concept?
The market is in the state of need the products/services either currently or in the future
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What are your growth/expansion plans for next 5 years?
The expansion plan for next five years is to develop sections such as transportation, healthcare, energy, and IT.
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Can you give brief account of major projects/assignments executed in the recent past
- Electronics-INATRONICS 2017 (http://www.inatronics-exhibition.net/)
- Spare part – INAPA 2017 (https://www.inapa-exhibition.net/)
- Railway – Railwaytech Indonesia 2017 (https://www.railwaytech-indonesia.com/
- Solar energy – Solartech Indonesia 2017 https://www.solartech-exhibition.net/)
- Lighting – INALIGHT 2017 (https://www.inalight-exhibition.net/)
- Agriculture – INAGRITECH 2017 (https://www.inagritech-exhibition.net)
- Maritime – INAMARINE 2017 (https://www.inamarine-exhibition.net)
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What are your major forthcoming projects that you may like to describe
Agriculture digital technology
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How do you foresee growth of your industry in next 5 years (a) in the country, and (b) internationally
a. During 5 years ahead Indonesia economy will be growing rapidly because of its infrastructure development and it can raise up to 2 digits value for exhibition sectors.
b. It will only grow less than 8% increasement because the major growth still belongs to Asia.
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What kind of bottlenecks you anticipate in your growth plans for next 5 years, and how you plan to counter them?
- Disaster
- Terrorism
- The industry growth in the US and Europe will affect global economy.
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In present business practices, do you experience problems, like:-
a) Unusual credits expectations by customers, Yes
b) Payment delays, non-payments, bad debts, Yes
c) Statutory & regulatory exploitation, Yes
d) Harassment from some specific sectors, Yes
e) Effects of Government policies (lack of policies/inadequate policies/negative policies)-Yes
f) Effects of International happenings Yes
g) Effects of changed climatic conditions Yes
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National/local competition is mostly from business units that come up by copying a leading brand with less features, less quality and less price. Do you have experience of it?
Yes, Very often. The competitor copy the business units yet not prioritize the quality because it prioritize government and association
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How you see the onslaught of international competition in your business segments?
It quite affects yet it is also able to improve the quality of the show
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What are your suggestions and plans for countering such competition – both national and international?
Making cooporation and collaboration with overseas event organizer and association either local and global.
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